What’s Normal For You?

Wibbly, wobbly jelly? Big, beautiful balloons? Soft,fluffy pillows? Which three words best describe your boobs (or pecs)? Avon is asking women and men  from all over the world to share their three words in their #NormalForMe Campaign for Breast  Cancer Awareness Month this October

Avon is launching a global social media takeover throughout October for Breast Cancer  Awareness Month, to encourage conversation and understanding about breast health. As the  company for women celebrates 30 years of its Breast Cancer Promise, it is focused on driving  awareness around early detection because early detection ultimately saves lives.  

Angela Cretu, CEO of Avon, comments: “We want to normalize conversations about breast  health and help people know the signs of breast cancer and how to take action. We invite women  and men to share their three words on Facebook, Instagram, Twitter and TikTok to help raise  awareness and remind people how important regular self-checks are. Step up and help to  eradicate breast cancer by sharing three words that you feel could move a friend, a mother or a  sister to go check herself. Check. Share. Smile.” 

Avon Representatives from all over the world will share their three words in upbeat social videos as they highlight what their boobs feel like under “normal” circumstances. The aim is simple – by  knowing what your boobs feel like “normally”, you will know immediately if something feels  different, or out of place. As part of this #NormalForMe campaign, Avon Malaysia teamed up with  three breast cancer warriors – Saliza Khalid, Hiba Abdul Rahman and Navi Indran Pillai who  will be sharing their inspiring stories to help more women to be more concerned about their breast  health. With the campaign being driven at a grassroots level by the active participation of Avon  Representatives and associates, it demonstrates the company’s holistic focus on driving change  and making a better world for women, which is a better world for all.  

In conjunction with #NormalForMe campaign, Avon Malaysia is also having a fundraising  campaign featuring a selection of Avon’s best-selling products including fragrances, intimate  apparel and skincare from 1 until 31 October 2022.  

Avon Malaysia’s Breast Cancer philanthropic efforts started in 1994 with the launch of Kesan  Barah Awal Campaign (KEBAL), later relaunched as Kiss Goodbye to Breast Cancer (KGBC) in  2002 by the then Malaysian Health Minister. In the past 28 years, the campaign has donated more  than RM2 million to hospitals, NGOs and related bodies. This includes monetary donations, sponsorship of mammogram and biopsy machines to breast cancer centers, free mammogram screenings as well as grassroot outreach programmes. Through strategic partnership with LPPKN  and the Health Ministry, Avon Malaysia has also toured the country to impart Breast Cancer Self Examination knowledge to urban and rural areas in the last decade.  

Breast Cancer Awareness Month runs throughout October and Avon’s #NormalForMe Campaign  kicks off officially on 1 October 2022.  

How everyone can get involved:  

● Avon is inviting everyone with a Facebook, Instagram, or Twitter account to join in this  Breast Cancer Awareness month.  

● Share your own three words that best describe your boobs (or pecs) and use the hashtag  #NormalForMe  

● Help us raise awareness around early detection because early detection saves lives!  

Visit and purchase our fundraising products to raise money for our breast cancer  charity partners, National Cancer Society Malaysia (NCSM) to fund breast screenings, outreach  programmes and knowledge dissemination to the public of Malaysia.  

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