Art has the power to make you feel deeply or change your perspective. But art can also signify skill, craft, and beauty. Things that lend richness to everyday life. This season explores both these sentiments.

Clothes that make you feel good, boost your confidence, and brighten your day. That’s the essence of LifeWear. Functionality and beauty combined. AIRism T-shirts are so comfortable your sweat is wicked away before you know it. Breezy linen shirts in refreshing colors―an artfully updated classic. BLUE CYCLE JEANS reduce the amount of water used in the jeans finishing process by up to 99%*, as part of our efforts to make better and more responsible products.

LifeWear is clothing designed to make everyone’s life better. *Data is based on a study of Regular Fit Jeans (68 Blue) between 2017 and 2018.

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