With the opening of its new store at The Exchange TRX, located

on Level 2, New Balance unveils a fresh retail consumer experience designed to prioritise people, not products. Centred around communal seating arrangements, the store encourages customers to convene, draw inspiration from each other, and discover their authentic style. The concept positions New Balance at the intersection of sport and culture, featuring an edited assortment of merchandise, as well as visual storytelling alongside select products to highlight the makers and origins behind them. With its thoughtfully curated selection of footwear and apparel, both an elite athlete and a fashion influencer can each envision their next great moment, side by side.

“This store represents a big step forward in the way we think about our retail environment,

featuring a much tighter, more focused collection built specifically for the younger consumer,” said Ian Fitzpatrick, Senior Director of Global Brand Strategy and Operations at New Balance. “The space is not built to tell all our stories, just those most relevant to our consumers – a shift that reflects our intention to invite new audiences to discover the brand, maybe for the first time.”

As New Balance celebrates the Grand Opening at The Exchange TRX, it offers a range of exclusive specials and engaging workshops. To commemorate this momentous launch, New Balance is excited to present a series of exclusive offers and interactive workshops at the new The Exchange TRX store.

Exclusive Specials (14 – 17 December 2023)

● Freebies for the First 50 Customers: Each day, the first 50 customers will receive a

complimentary Hot Americano upon signing up for New Balance’s newsletter.

● Daily Exclusive Offer: Between 10 AM and 6 PM, the first 50 customers each day can

redeem a Curate Coffee Roasters latte when presenting your New Balance receipt (same-day purchase only).

Customised Workshop:

● Photo Frame Workshop: Customise your photo frame with New Balance exclusive stickers

with a minimum spend of RM399 on a single receipt.

● Paracord Workshop: Customise your New Balance keychain or bracelet with a minimum

spend of RM499 in a single receipt.

● Enjoy both workshops with a minimum spend of RM850 in a single receipt.

● Note: Both offers are limited to the first 50 customers each day.

*Terms & conditions apply.

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