Performance, Style, and Progressiveness.
Luxury eyewear manufacturer ic! berlin and esteemed automotive company Mercedes-Benz joined forces to launch another sunglass line after their first successful joint design cooperation last year. The new collaborative collection, launched mid-April, introduces five adventurous, sporty, and sophisticated sunglass styles.
This latest collection is a modern fusion of ic! berlin's pure design aesthetics and the bold, avant-gardist Mercedes-Benz driving experience.
A differentiation is made between "Mercedes" and "AMG". Both product series impress with subtle yet expressive accents of the current Mercedes-Benz color palette and sporty lens shapes. The vehicles' design language is reinterpreted into each eyewear piece, shaping a symbiotic existence with uncompromising craftsmanship quality.
The refined, sporty look is further intensified in the AMG models. Embodying performance luxury, the new AMG 02 is bold with deeper lenses and logo etching on the lens.
The Highlight of this collection is the MB Shield 02, a futuristic design with a progressive mono lens shield inspired by the Mercedes-Benz AVTR concept car. For the extra iconic staging, this frame comes with a playful patterned lens.
The three Mercedes-Benz models MB 04, MB 05, and MB 06, complete the collection in a tasteful and distinctive style.
For the extra portion of power, the handmade glasses were equipped with high-performance ZEISS lenses.
Five sunglasses - for people who want to emphasize their own individual style and go through life with curiosity. ic! berlin is available worldwide at your local optician and various online retailers. For all press inquiries, please direct them to the contacts above.
