UNIQLO for PEACE FOR ALL
Global apparel retailer UNIQLO today announces the global launch of four new designs for PEACE FOR ALL, the charity T- shirt project from UT (UNIQLO T-shirt). This latest collection features special graphics from collaborators with a close connection to UNIQLO such as Peanuts, as well as a design with an original photo taken by the world-renowned film director Wim Wenders.
As with earlier collections, UNIQLO parent company Fast Retailing will continue to donate 100% of profits from the sale of the T-shirts (equivalent to 20% of the selling price) to three international aid organisations – UNHCR, the UN Refugee Agency, Save the Children, and Plan International – who provide assistance to people impacted by poverty, discrimination, violence and conflict.
UNIQLO first introduced the PEACE FOR ALL project on June 17, 2022, with the concept that a T-shirt can help make the world a better place. As of September, a total of more than 484,000 T-shirts have been sold, raising more than US $1M (calculation period through August 31).
So far, 20 collaborators who support the project’s aim of “praying sincerely for world peace and taking action” have volunteered their time and effort to create one-of-a- kind, original design T-shirts. The four new UTs will be available for purchase worldwide from Friday, December 16th.