KVD Beauty, the industry leader in high-performance cosmetics,
proudly announces the revitalization of its #1 best-selling product: Tattoo Liner Waterproof Liquid Eyeliner. This award-winning eyeliner undergoes a transformative upgrade, promising an unparalleled experience for makeup enthusiasts worldwide.
Embrace nostalgia for 2010s beauty, internet, and party culture with KVD Beauty’s latest campaign, which references the iconic blog era that defined a generation and made Tattoo Liner a makeup mainstay. Picture late-night, high-flash party photos, DIY accessories, combat boots, daring attitude, and, of course, KVD Beauty winged liner in every shot.
The campaign seamlessly blends nostalgia with innovation, inviting makeup enthusiasts to revisit the past while embracing the future of beauty–a future where makeup is made for anything you dare. Through this juxtaposition of the past and cutting-edge performance, KVD Beauty celebrates the timeless allure of self-expression and creativity. This summer, join KVD Beauty on a journey through time and self- discovery as they unveil the *NEW* Tattoo Liner Waterproof Liquid Eyeliner.
KVD Beauty’s Tattoo Liner Waterproof Liquid Eyeliner has been hailed a cult favourite, renowned for its precision and long-lasting wear. Now, in response to consumer demand and technological advancements, this beloved classic is reborn.
Crafted with KVD Beauty’s signature commitment to excellent performance, the *NEW* Tattoo Liner Waterproof Liquid Eyeliner introduces better ink-flow with the same 0.01 mm precision tip, all while delivering rich, paraben-free pigment that stays put all day long.
“At KVD Beauty, we’re dedicated to pushing the boundaries of beauty innovation,” said Sarah Koch, SVP of KVD Beauty. “The relaunch of our Tattoo Liner Waterproof Liquid Eyeliner marks a significant milestone in our commitment to providing high-performance cosmetics that empower self-expression and creativity.”
Key highlights of the *NEW* Tattoo Liner Waterproof Liquid Eyeliner include:
● Same 0.01 mm precision tip for extreme precision and controlled lines tailored to your preference.
● Enhanced ink-flow technology and paraben-free formula for rich, resilient, and fade-resistant wear.
● Long wear, waterproof, smudge-resistant, and transfer-proof formula for all-day confidence
Tattoo Liner Waterproof Liquid Eyeliner (121 MYR) is available in two kit-essential shades (Trooper Black and Mad Max Brown).
To achieve optimal results, KVD Beauty recommends shaking the Tattoo Liner before use and applying it on clean skin. For those with oily lids, priming and setting with a mattifying primer and powder are advised before application. To maintain ink flow, ensure the cap is tightly closed and store the liner flat.
Get ready to experience precision, performance, and self-expression with every stroke with KVD Beauty’s NEW Tattoo Liner Waterproof Liquid Eyeliner, launching at Sephora, and
KVDBeauty.com on July 11th, 2024.
For additional information surrounding the product launch, contact:
Kendo Brands Senior Manager, PR & Social (SEA):
Tan You Min/[email protected]/(+65) 9758 6376
Kendo Brands PR and Social Assistant (SEA):
Krystal Yeo/[email protected]/(+65) 85151817
ABOUT KVD BEAUTY:
KVD Beauty creates high-pigment, high-performance makeup inspired by tattoo artistry, like our #1 award-winning Tattoo Liner. With long-wear, ink-bold pigment and needle-sharp precision, it’s the uncontested holy grail of liquid eyeliner. But we stand for more than just performance: Our makeup is 100% vegan and cruelty-free, we care about the planet, and we champion artistry of all kinds—not just makeup. We celebrate the individual through self-expression and limitless creativity. And above all, we give you the tools to live your beauty truth.
ABOUT KENDO:
KENDO BRANDS solely owns and operates KVD BEAUTY. KENDO is an innovative beauty brand incubator that creates and acquires beauty brands and turns them into global powerhouses: FENTY Beauty by Rihanna, OLEHENRIKSEN Skincare, Lip Lab Stores, and KVD Beauty. KENDO offices are in San Francisco, Paris, Dubai, London, São Paulo, Sydney and Singapore.
