SK-II sends its new Next Generation Brand Ambassador on a self-care break with PITERA™ Essence to open up about her true self in a new self-directed series.
Real. Unscripted. Raw. Just PITERA™ and Me.
Get to know global prestige skincare brand SK-II and its cult-favorite skincare product PITERA™ Essence all over again, through the eyes of its newest Gen-Z celebrity brand ambassador.
“PITERA™ & Me” is SK-II’s first-ever self-directed film series by its newest brand ambassador—Mina (Twice) as she goes on a self-care break with PITERA™ Essence.
Filmed 24/7 in a vacation house, Mina goes completely bare skinned and gets up close and personal.
Discover a side of her you never knew as she opens up about her life, reconnects with her hobbies and films her first experience with SK-II PITERA™ Essence while answering fans’ most-asked skincare questions.
“My goal this year is to spend more meaningful time, take care of myself and do something fun everyday. I’ve been very busy since I debuted and I think it’s time to rediscover myself, skincare included. With PITERA™ Essence, I want to start a new skincare routine,” said Mina.