The recent enforcement action by the Ministry of Health (MOH) against misleading cosmetic advertisements, particularly those promoting their products as "edible" has raised serious concern on ethical marketing. This alarming trend not only poses serious health risks to consumers but also underscores the urgent need for stricter regulatory oversight and consumer awareness.
The Dangers of Consuming Cosmetic Products
Cosmetic products are formulated for external use, designed to cleanse, beautify or alter the appearance of the skin, hair, or nails. They are not intended to be ingested. However, misleading marketing tactics that use terms like “edible cosmetics" have blurred the lines between beauty products and dietary supplements, putting consumers at risk.
Cosmetic formulations often contain chemicals, preservatives, and active ingredients designed for topical application. While these ingredients are generally safe for the skin, they can be toxic if ingested. For example:
- Acid-laden skincare products formulated for exfoliation, brightening, or acne treatment can be highly corrosive and toxic.
- Sunscreen active ingredients such as oxybenzone and avobenzone have raised concerns over potential hormone disruption and cancer risks.
- Synthetic compounds, metal oxide, and preservatives commonly found in cosmetics may lead to gastrointestinal distress, organ damage, or long-term health complications.
Despite claims that some products contain “food-grade” ingredients, these formulations are not tested or approved for ingestion. Without toxicological studies and regulatory approval, they do not meet the same safety standards applied to food or dietary supplements. The rise of social media has further fuelled misinformation, spreading deceptive advertising that misleads consumers and jeopardises public health.
Safeguarding Public Health
The Ministry of Health and the National Pharmaceutical Regulatory Agency (NPRA) have acted against misleading cosmetic marketing. Under Malaysian regulations, cosmetic products are strictly intended for external use only. Any advertisement suggesting otherwise is a direct violation of industry guidelines, specifically the Guideline for Cosmetic Claims and Guideline for Cosmetic Advertisement under the Guidelines for Control of Cosmetic Products in Malaysia.
The NRPA’s recent decision to revoke the product notification of a company promoting misleading claims sends a clear message, unethical marketing practices will not be tolerated. This enforcement highlights the crucial role of regulatory bodies in ensuring that brands adhere to strict safety and labelling requirements. Without proper enforcement, brands may exploit loopholes in advertising rules, putting public health at risk.
How to Identify False Cosmetic Claims?
While regulatory agencies play a crucial role in protecting consumers, awareness is equally important in tackling misleading cosmetic claims. Firstly, consumers need to understand the product labels as cosmetics are meant for external use only. Any claims suggesting ingestion should raise red flags immediately.
