Guerlain, the renowned French luxury beauty house, proudly presents the Bee Garden 2025 Pop-Up in Southeast Asia, opening at The Exchange TRX, Kuala Lumpur, from 28th April to 11th May 2025. As the first of its kind in the region, this experiential retail concept seamlessly blends beauty, fragrance, and sustainability, offering visitors an unparalleled journey into the world of Guerlain.
THE BEE GARDEN CONCEPT
The Bee Garden is a unique tribute to Guerlain’s heritage, seamlessly integrating skincare, makeup, and fragrance into a nature-inspired sanctuary. Designed to be a multi-sensory retreat, the space highlights the brand’s commitment to sustainable luxury while
offering an immersive experience that connects guests with the artistry of beauty. Every detail has been meticulously crafted to transport visitors into an environment where elegance and environmental consciousness harmoniously coexist.
AN UNPARALLELED MULTI-SENSORY JOURNEY
Guests are invited to indulge in an unparalleled multi-sensory odyssey at Guerlain’s Bee Garden, where the journey begins with an exquisite
ASMR Immersion, harmonizing soothing sounds and captivating visuals to narrate the rich legacy of Guerlain and its unwavering commitment to sustainability.
This transcendent experience continues with a dedicated skincare consultation offering an intimate introduction to the newly reformulated Abeille Royale Youth Watery Oil Serum, allowing guests to witness its transformative effects firsthand.
For fragrance aficionados, the journey deepens with an exclusive exploration of the L’Art & La Matière collection, where expert consultants guide each guest through a bespoke scent discovery, crafting a signature olfactory expression tailored to their individuality.
Makeup lovers will be enchanted by an artisanal beauty consultation, where Guerlain’s experts craft bespoke looks that enhance natural elegance and illuminate the complexion with effortless sophistication. For a quick touch-up, enjoy a 10-minute flash makeup session—perfect for achieving a fresh, radiant look inspired by the Bee Garden.
DISCOVER GUERLAIN’S ICONIC CREATIONS
At the heart of the pop-up, Guerlain presents its latest innovations across its three key pillars of beauty.
The Abeille Royale Skincare collection takes center stage with the relaunch of the
Abeille Royale Youth Watery Oil Serum, a revolutionary formula infused with three exceptional black bee honeys and royal jelly, designed to deliver visible anti-aging results with luxurious indulgence.
A key highlight of the experience is the exclusive preview of the Terracotta Le Teint Glow foundation. Designed to provide 24-hour hydration and an ethereal glow, this revolutionary formula seamlessly blends skincare and makeup, redefining modern beauty with its radiant, second-skin finish.
Meanwhile the L’Art & La Matière Fragrance Collection pays homage to the alchemy of perfumery, transforming the finest raw materials into captivating olfactory experiences. Among its many exquisite creations, Guerlain unveils Pêche Mirage, a sumptuous blend of juicy peach, saffron, and osmanthus, enveloping the senses in an aura of refinement and sensuality.
A SWEET PARTNERSHIP: GUERLAIN X LACHÉR PATISSERIE
Guerlain is proud to unveil a delectable collaboration with Lachér Patisserie, renowned for its refined, French-inspired confections. In celebration of the Bee Garden Pop-Up, this partnership elevates the experience with a limited-edition menu of handcrafted desserts, thoughtfully curated to mirror the elegance and olfactory richness of Guerlain’s fragrance universe.
In a unique fusion of haute parfumerie and haute pâtisserie, Lachér Patisserie joins Guerlain to celebrate the launch of the Maison’s latest fragrance collection. Translating scent into flavour, Lachér presents an exclusive dessert trio that captures the spirit and the story of each fragrance—offering guests a truly multisensory encounter.
