TikTok Launches New Tools To Combat Bullying On The Platform
TikTok, the leading destination for short-form mobile videos, today launches a robust community management feature that empowers creators to manage interactions with their content more easily. The feature allows creators to bulk delete comments or report users who they feel violate the TikTok Community Guidelines in batches of up to 100.
To manage interactions on a video, users can long-press on a comment or tap the pencil icon in the upper left corner to open a window of options. From there, people can now select up to 100 comments or accounts rather than having to go one by one, making it more seamless to delete or report multiple comments or block users in bulk.
The feature is rolling out globally over the coming weeks and builds upon ongoing efforts to promote a kind and welcoming TikTok community. For example, the platform recently introduced a way to filter all comments so that only those a creator chooses would appear on their content. Prior to that, a comment-prompt feature was rolled out that encouraged users to reconsider posting a potentially unkind comment on a video. Additionally, users aged 13 to 17 have additional safeguards on their accounts designed to promote an age-appropriate experience, including restrictions on Duet, Stitch, DMs, and comments.
Joshua Goodman, Director of Product, Trust and Safety at TikTok said, “People put their hearts and souls into creating and entertaining on TikTok, and we recognise how discouraging it can feel to receive unkind comments on videos. Community experience is an utmost priority for TikTok, and our long-term goal for the platform is to foster a welcoming and kind community where people can express themselves creatively. We hope this update helps creators feel more empowered over their TikTok experience, and hold their fellow TikTok community members accountable for their actions on the platform.”
In addition to developing tools to protect user experience on the platform, TikTok is also safeguarding its internal Trust and Safety team with ongoing training, resources and other tools to support their day-to-day work and career development. The company recently became a Trust and Safety Professional Association (TSPA) partner, allowing every Trust and Safety professional at TikTok to be supported in their day-to-day duties.
The TikTok Trust and Safety team works to keep the platform safe and welcoming for its global community. They develop and enforce platform Community Guidelines so users can consume content on the platform without unexpectedly viewing content that violates TikTok policies. These employees are challenged with staying ahead of evolving violative content and making equitable and consistent policy and moderation decisions on potentially violative user-generated content.
TikTok’s partnership with TSPA will also enhance the platform and iterate upon its approach to keeping people safe within a kindness-driven community.