First Chiara Ferragni Branded Eyewear CollectIon
Safilo, a worldwide leader in the design, manufacturing and distribution of eyewear, and Chiara Ferragni, entrepreneur and global fashion icon, announce today their new multi-year global licensing agreement for the design, manufacture and distribution of the first Chiara Ferragni branded eyewear collection.
The full eyewear range – both optical and sun – will be unveiled for the SS22 season, hitting the market in January 2022.
“We are excited to welcome to our portfolio one of the most famous and powerful digital entrepreneurs in the world,” declared Angelo Trocchia, CEO of Safilo Group. “Together, we want to create a new leading and digitally boosted fashion eyewear brand that directly speaks to new generations, working in synergy with the extraordinary power of Chiara’s global fan base to further strengthen the presence of Safilo in the digital universe. It represents a perfect fit in our brand portfolio and a significant opportunity for us to grow in the contemporary segment.”
“Safilo represents not only excellence in eyewear but also, similarly to my brand, a great example of Italian spirit with a global reach,” stated Chiara Ferragni, CEO and Creative Director of Chiara Ferragni brand. “They strongly believed in my brand and in developing this new category. I chose Safilo because of the connection I felt with their values, their innovation and commitment to excellence. We worked together to create the collection and I can’t wait to unveil it next year.”
Over the past months, Safilo has been accelerating on its digital transformation projects, working to be at the forefront of seizing the opportunities of the digital business and making significant progress in terms of product offer, service level, customer engagement and digital connection. The new agreement with Chiara Ferragni, marking her namesake brand’s entry into eyewear licensing, goes in this same direction of digital transformation and active engagement strategy, addressing new generations through new languages and channels to reflect what is happening in the marketplace.
Chiara Ferragni’s ability to dictate fashion trends and her innovative business model have become a case history in the new digital economy. Together with Safilo’s proven track record in brand building there are many opportunities to take advantage of in the long term, through a strategy of international growth and consolidation for the eyewear category.