Rihanna launches Fenty SkinThe New Culture of Skincare Clean, Uncomplicated, Effective Skincare for All
“Fenty Skin is my vision of the new culture of skincare – I wanted to create amazing products that really work, that are easy to use, and everyone can apply it.”- Rihanna
Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, introduces her second global beauty brand, Fenty Skin, following the game-changing launch of Fenty Beauty in 2017. Rihanna’s Much-anticipated skincare brand is the culmination of her global experiences, personal skin-care journey, and unwavering mission to provide simple solutions for all skin tones and types. As a result, Fenty Skin delivers clean, value-packed, multitasking products that work seamlessly with makeup and respect the planet with earth-conscious packaging and formulas.
“I wanted it to feel approachable, easy, and to take the pressure off choosing a routine, so I created one for everyone.”
Rihanna’s healthy, glowing skin has always been at the core of Rihanna’s Beauty Vision. And after years of feeling overwhelmed with all the skincare choices out there and a bad experience with a product that discol-ored her skin as a teen, Rihanna dreamed of creating a line that was easy and effective.Now, she’s created an approachable skincare brand built on years of unparalleled experience, access and educa-tion, one that represents everything she wished she had known when she was younger.
With FentySkin, Rihanna shares her real-life skincare routine for achieving a bright, healthy-looking complexion. Known Together as the “Fenty Skin Starters”, her regimen includes three 2-in-1 products: •Total Cleanser Remove-It-All Cleanser(RM120), a makeup remover-cleanser with a creamy lather to remove dirt, oil, and long-wear makeup without drying out the skin. •Fat Water Pore-Refining Toner Serum(RM130), a game changing toner-serum hybrid that targets spores, improves the look of dark spots, brightens, smooths, and fights shine—all without strippingskin. •Hydra Vizor Invisible Moisturizer Broad SpectrumSPF30 Sunscreen(RM165), a moisturiser-sun-screen that’s lightweight, oil-free, and truly invisible on all skin tones with its subtle pink hue. It claps back at dehydration, discoloration, and dark spots, and is makeup-friendly-no pilling or flashback. Plus, it’s refillable. Each of these Fenty Skin products features clean, vegan, gluten-free and oil-free formulas, combining globally sourced ingredients, such as vitamin C-rich Barbados cherry, with gold standard skincare in-gredients,such as hyaluronic acid and niacinamide. Making sure everyone could use it and see visible results was essential to Rihanna, so testing every Fenty Skin product on all skin tones, textures, and types was paramount.