Fenty Beauty September launches
9 NEW SHADES OF PRO FILT’R SOFT MATTE LONGWEAR FOUNDATION
When Fenty Beauty debuted with the ground-breaking assortment of Pro Filt’r Soft Matte Longwear Foundation in 2017, Rihanna sought to provide shades that made everyone, everywhere feel seen, heard, and represented. After igniting her unwavering mission of “Beauty For All” and expanding the bestselling range of 40 foundations to 50 in 2019, Rihanna has now done it again and continued to refine the Pro Filt’r Soft Matte Longwear Foundation assortment to truly provide a colour match for people of all skin tones. With extensive testing and rigorous research, Fenty Beauty has identified the gaps in their foundation lineup and is adding 9 new shades to provide people with the most inclusive 50 shades yet.
“One of the things that I felt was really important to start with was foundation. Foundation is one of those areas in the beauty industry that has a big void for people at extreme ends of the shade spectrum. There’s this middle ground that’s covered really, really well. But then if you’re very light or if you’re very deep, there aren’t a lot of options. And so, I wanted to make sure that people of all skin tones were covered so they could be included in what I created.”- Rihanna
MATCH STIX CONTOUR, SHIMMER, & CORRECTING SKINSTICKS
MATCH STIX CONTOUR SKINSTICK
Use this obsessively fine-tuned and tested shade assortment to shape the structure of the face and define key features with its skin-like finish. With 3 new shades that feature cool undertones, Match Stix Contour Skin Sticks are available in 9 creamy shades for all and can be applied to forehead/temples, sides of nose, hallows of the cheeks, contours of the eyes, jawline, underneath the lip, and more, for either a soft or sculpted contour. (Rihanna loves Truffle as her contour stick!)
MATCH STIX SHIMMER SKINSTICK
Match Stix Shimmer lets you highlight and enhance in ways you never dreamed of! Mix and match with this collection of 8 shades to create a glamorous iridescence with these lightweight and blendable sticks that live to be layered on cheekbones, brow bone, centre of nose, Cupid’s Bow, inner eye and more!
MATCH STIX CORRECTING SKINSTICK
This completely new range of shades is designed to brighten and neutralise dark undereye circles and discoloration on the skin in just one swipe before applying foundation. For colour correction, simply swipe directly onto the area of concern and blend outer edges to diffuse product. For brightening, swipe directly onto any areas you want to brighten and blend with fingers, brush or sponge. (Layer with Pro Filt’r Instant Retouch Concealer (sold separately) for any extra coverage needed).
Price: Match Stix Contour (RM132), Shimmer, & Correcting Skinsticks (RM130)
IMPROVED INVISIMATTE INSTANT SETTING & BLOTTING POWDER
Rihanna’s favourite instant mattifier just got even better! Invisimatte Instant Setting & Blotting Powder now boasts a refillable, magnet-free packaging for its universal finishing powder that will blur the look of pores, absorb shine, and extend makeup wear all day. In a universal shade for all skin tones, this flexible talc-free and vegan formula delivers a natural-looking matte finish with no flashback or cakiness. This powder goes beyond blotting; use Invisimatte to set your look and blot throughout the day – just swipe the included sponge across the compact to pick up the powder and gently press and roll onto skin.
Price: RM150 Filled Compact, RM110 Refill