What does Crystal Clear Skin mean to you? Join global prestige skincare brand SK-II’s newest face, Thai actress Pimchanok Luevdpaibul, affectionately known as Baifern, as she embarks on her Crystal Clear Skin journey, powered by SK-II with PITERA™.
In the first SK-II “Crystal Clear Skin is…#ArigatoPITERA™” campaign for Southeast Asia, Baifern reveals how she has gained newfound confidence in her bare skin, after just three months of incorporating SK-II with PITERA™ into her skincare routine and reflects on her personal transformation journey to Crystal Clear Skin and what does it mean for her in life.
Through Baifern’s story, SK-II hopes to inspire more PITERA™ lovers to come forward to share their personal transformation stories to Crystal Clear Skin.
At the heart of SK-II, PITERA™ is a naturally derived skincare ingredient crafted from a proprietary yeast fermentation process that is exclusive to SK-II. PITERA™ by SK-II is welcomed by skin like its own because PITERA™ has a unique composition that resembles skin’s Natural Moisturizing Factors. This allows PITERA™ to be absorbed quickly and deeply1into the skin delivering all its goodness of over 50 micronutrients. PITERA™ is the essential skincare ingredient that resolves skin issues at the root, starting skin’s visible transformation to Crystal Clear Skin. “Crystal Clear Skin is when I feel confident and empowered in my bare skin,” said Baifern. “With PITERA™, I’m no longer afraid to work in the open air, dust, pollution, or even put on special effects makeup. Because I know that when I come home from work every day, I have SK-II and PITERA™.”
