Today, international travel and lifestyle brand TUMI unveils its all-new men’s premiumTurin collection. To debut its latest luxury line, TUMI tapped beloved McLaren Formula 1 Driver and longstanding TUMI Global Brand Ambassador, Lando Norris, to star in an exciting campaign withTurinand the brand’s iconic collections, includingAlpha X, 19 Degree TitaniumandTUMI | McLaren.
The campaign highlights Lando’s unapologetically playful spirit as he seamlessly balances the world of fast-paced sports with laidback luxury, all while keeping TUMI as his constant companion.TUMI once again pushes the boundaries of performance luxury with the all-new Turin collection. Crafted From premium Italian leather with elevated metal accents, this collection is designed for the multifaceted man. From work to travel to play, Turin offers seven sleek styles—backpacks, briefcases, slings, totes, andmore. Each piece, in a sophisticated black colorway, features TUMI’s new ‘T’ logo, blending luxury with innovative design.
As the official launch of the Turin collection, the campaign offers a new look and feel for TUMI by placing a dynamic athlete in his prime—perfectly embodied by Lando—against the grand backdrop of a seaside chateau in France. Expertly lensed by photographer Emma Panchot and director Arnaud Uyttenhove,Lando’s personality shines through as he takes us through a day in his unpredictable life with his favoriteTUMI products.“Lando has been an invaluable partner to TUMI for over three years, consistently driving excitement for our collaborations and campaigns,” saidJill Krizelman, SVP of Global Marketing & eCommerce. “This Campaign is particularly special, as it offers a spirited and fresh perspective on Lando, capturing his signature style and personality in a new way. There's truly no one better to unveil the new Turin collection.
