Hoyeon began her career in 2011 as a freelance model at the age of 16. Within two years, she signed with a local agency, placed as a runner-up in the fourth season of Korea’s Next Top Model, and landed on the cover of Vogue Korea. After her international runway debut in 2016 at New York Fashion Week, she quickly became a perennial favorite among top designers, photographers, and magazines.

Hoyeon, the actress who catapulted to global superstardom with her breakout role in Squid Game says: “I’m deeply honored to join Lancôme and the other amazing ambassadors who are a source of inspiration to me and others around the world. It’s a dream to be partnering with such an iconic brand that empowers women and makes them shine inside out.”

Françoise Lehmann, Lancôme International President adds: “It’s an honour to welcome Hoyeon to the Lancôme family. The brand was impressed to witness Hoyeon’s incredible success story and C1 – Internal us how she became the face of a generation thanks to her career achievements together with her dazzling personality. Lancôme is excited to sign a global Korean ambassador, proof that the Korean creative artistic wave inspires beyond its frontiers.”

For her beloved role in Squid Game, Hoyeon won Outstanding Performance by a Female Actor in a Drama Series at the SAG Awards and earned a Primetime Emmy Award nomination for Supporting Actress in a Drama Series. She is a self-made inspiring woman who continues to captivate her 22.2M Instagram followers with her ability to transcend genres and cultures.

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