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DOUBLE THE CLEAN, DOUBLE THE FUN

There is something deeply satisfying about taking off your makeup after a long, busy day—like giving your skin a fresh start! While flaunting a flawless look is wonderful, the real magic happens when you thoroughly cleanse your face. Think of makeup removal as a little self-care ritual where you indulge your skin with the attention it deserves.

Cleansing is the cornerstone of an effective skincare routine. Beauty aficionados and experts have long praised a proven method for makeup removal: double cleansing. Rooted in Asian beauty traditions, this technique has evolved from a well-kept secret to a globally celebrated practice. It’s a powerful approach that excels in cleansing, purifying, and rejuvenating your skin, transforming your routine into a vital step for achieving a truly refreshed and radiant complexion.

What is Double Cleansing?

Double cleansing is all about giving your skin the deep clean it deserves. The first step involves using an oil-based cleanser or balm to dissolve makeup, sunscreen and oil-based impurities. This initial cleanse is crucial for breaking down stubborn products that a single cleanser might leave behind. Following this, a water-based cleanser is applied to penetrate deeper into the skin and remove any remaining residue. This comprehensive approach ensures your skin is clean, setting the stage for your subsequent skincare products to perform at their best.

Why Embrace Double Cleansing?

The benefits of double cleansing extend far beyond achieving a clean face. For those with oily or acne-prone skin, this method is a skincare revelation. Oil cleansing helps break down any oil-based impurities, which eventually leads to less clogged pores and reduces irritation. By thoroughly cleansing, you enhance your skin’s clarity, tone, hydration, and softness. Daily exposure to environmental pollutants, heavy makeup, and stubborn sunscreens often means a single cleanse is not enough. Double cleansing gently removes any impurities, while still preserving your skin’s natural barrier. At KraveBeauty, we believe choosing the right products is essential to avoid over-cleansing and maintaining your skin’s natural health.

KraveBeauty’s Approach to Double Cleansing

KraveBeauty offers the ultimate solution for balanced double cleansing with our Makeup Re-Wined Transforming Jelly Oil Cleanser and our Matcha Heartleaf Hydrating Cleanser. These expertly formulated products make the process straightforward and effective – perfect for all skin types.

Dive into our approach to double cleansing and experience how our unique formulations bring balance and clarity to your skincare routine!

Makeup Re-Wined Transforming Jelly Oil Cleanser (100ML, RM130)

Have you ever faced those nights when you are utterly exhausted, and the last thing you want to do is go through a complex skincare routine? Makeup Re-Wined is a revolutionary jelly oil cleanser that turns the cleansing process into a more fun, yet simple experience. Formulated with upcycled grapeseed oil, Makeup Re-Wined removes pollutants, makeup, and sunscreen with ease. But the real magic lies in its texture: a jelly-like substance that transforms into a luxurious, milky oil – making the entire process mess-free and enjoyable.

Step-by-Step with Makeup Re-Wined 

Step 1: Start with Clean, Dry Hands 

Ensure your hands are clean and dry. Dispense a generous amount of Makeup Re-Wined Transforming Jelly Oil Cleanser onto your hands. Dry hands help the product adhere better to your skin, ensuring an effective cleanse from the start.

Step 2: Apply to Your Face  

Gently spread the jelly oil cleanser over your face while it is still dry. Focus on areas with the most makeup, such as your cheeks and forehead. For heavier makeup or glitter, focus on these areas last. Massage the product around congested areas, like your nose, for a deeper clean, especially if you are prone to blackheads. The oil-based formula is excellent for loosening and removing blackheads, leaving your pores clearer.

Step 3: Emulsify with Lukewarm Water  

Once you have massaged the cleanser into your skin, rinse with lukewarm water. This will transform the jelly oil into a milky consistency, helping to dissolve and rinse away all makeup and impurities. Continue rinsing until your skin is completely free of residue.

Matcha Heartleaf Hydrating Cleanser (120ML, RM83)

Step 4: Cleanse with Matcha Heartleaf Hydrating Cleanser

After your initial cleanse with Makeup Re-Wined Transforming Jelly Oil Cleanser, follow up with our Matcha Heartleaf Hydrating Cleanser. While those with very dry skin might skip this step, it’s especially beneficial if you have layered on multiple products. 

The second cleanse with our water-based cleanser guarantees that any impurities (including makeup residue, sunscreen, and dirt) are thoroughly removed, leaving your skin fresh, clean, and perfectly prepped for the next steps in your routine. 

Pro Tip: a brief second cleanse is all you need to complete the process.

Embrace the KraveBeauty Philosophy

In a world full of skincare noise, KraveBeauty’s philosophy is all about listening to your skin’s needs. Double cleansing is not just a skincare trend; it’s a practice that aligns with your skin’s natural rhythm and enhances its inherent beauty. By adopting this method, you are not merely following a fad—you are giving your skin the care it truly deserves. Experience the difference with KraveBeauty’s solution and discover how double cleansing can lead you to a healthier, more radiant complexion. #PressReset and let your skin shine with clarity and vitality.

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