Karlie makes its debut on the ecommerce platform, introducing the brand partnership
ZALORA, Asia’s online fashion and lifestyle destination, has launched a partnership with Michael Kors, becoming the brand’s first online partner in Malaysia to showcase the Jet Set lifestyle. The partnership debuts with the exclusive launch of Karlie, a sophisticated new satchel premiering the Michael Kors Fall ‘21 collection.
“Joining ZALORA, a premiere online fashion retailer will allow us to further elevate our customers’ digital experience via their robust platform. Having established a strong network of physical stores across key cities and prime locations in Malaysia, the brand is now focused on growing and engaging with a new customer base in different markets, particularly the online shopping community. We are ready to offer an omni-channel experience to all Michael Kors customers with plans to organize more exciting collaborations with ZALORA as the market navigates towards the new normal,” says Kelly Lee, Regional General Manager, Michael Kors, Valiram.
“We strive to deliver the best of brands to our customers, and Michael Kors is an exciting addition to our Luxury category. Offering shoppers the iconic Michael Kors range of ready-to-wear accessories underscores our commitment to the elevated shopping experience, and we look forward to exploring more activations with the brand to optimise our partnership,” said Mariella Merlino, Luxury Lead at ZALORA.
ZALORA reveals the new Karlie satchel debuting Fall 2021 by Michael Kors. Equal parts modern, ultra-chic and pragmatic, the Karlie satchel boasts a structured trapezoid shape, braided top handle and concealed snap fastening that opens to a pocketed interior. One of the satchel’s most notable design features is the all-new gold logo hardware that instantly catches the eye. Streamlined, elevated, lustrous and luxe, this logo hardware ensures you stand out from day to dark. The Karlie satchel is now available in multiple sizes, colours, and materials including Saffiano leather, croc-embossed details, Signature print and Signature print with stud details.