Croctober, a month-long, fan-fueled celebration of Crocs (NASDAQ: CROX) and its iconic Classics Collection, is back for 2021 with new digital and in-store activations that recognize and celebrate the brand’s global tapestry of fans, in a bold, colorful and authentically Crocs way.
All Croctober long, Crocs fans will have more digital-first opportunities to engage with the brand than ever before, including a first-ever global partnership with Bitmoji. Through this activation, fans from all over the world will have the opportunity to showcase their personal style with a new digital collection of Crocs™ shoes and Jibbitz™ charms available for their Bitmoji avatars.
The collection will feature a range of Crocs™ shoes for users to choose from, including the brand’s iconic Classic Clog in 11 colorways, plus the Classic Beach Dye Clog, Classic Printed Camo Clog and more. Snapchatters and Bitmoji uUsers can even select between three options of Crocs™ shoes accessorized with some of the brand’s most popular Jibbitz™ charms in a nod to the global personalization megatrend. This unique content feature will be available to fans on Snapchat and the Bitmoji app beginning on October 13.
More fan-first, one-of-a-kind moments, including Crocs Trivia on social media will also take place all throughout the month. Fans are encouraged to join in on all the fun and share their Crocs-centric content on social media by tagging @crocs for a chance to receive surprise-and-delight items or be featured on Crocs’ social media channels.
“We have some of the most incredible fans who want to be an active part of our community and engage with us in a meaningful way, and Croctober is an homage to that,” said Heidi Cooley, Chief Marketing Officer, Crocs. “Everyone in Croc Nation knows that Croctober is actually the most wonderful time of the year! There’s no better time to Come As You Are and we can’t wait to celebrate with our fans…all month long!”