The watchmaker who designs professional instruments for extreme professions is
taking another bold leap. Bell & Ross is expanding its footprint in Malaysia with two new boutiques within the Klang Valley: a mono-brand boutique at luxury wonderland
Pavilion Bukit Jalil, Kuala Lumpur, and a permanent pop-up store at popular leisure destination 1 Utama Shopping Centre in Petaling Jaya. The dual openings are in line with global moves made by the Swiss-Franco brand of 2021. In May and October respectively, Bell & Ross cut the ribbon for its first boutique in the upmarket district of Ginza in Tokyo, Japan, and another in the Chinese metropolitan heart that is Shanghai.
With these inaugurations, the brand secured a network of 15 boutiques worldwide in addition to representation at over 700 points of sale in more than 60 countries. Malaysia is currently the proud home to its largest mono-brand presence in a single country, with four standalone stores and more in the pipeline.
Urban Appeal
Demand for Bell & Ross’ iconic designs is high in this region, necessitating the launch of its third and fourth boutiques in the Klang Valley. This urban conglomeration is a confluence of heritage and modernity as hints of its tin mining and colonial past are woven into futuristic
ambitions and aspirations. Here are cities that never sleep, where the nightlife
is just as colourful and varied as the pursuits of its populace in the daytime.
These are the very virtues of Bell & Ross that resonate with Malaysians, who welcome the two new boutiques to a retail landscape that includes existing mono-brand
stores at The Gardens Mall and Pavilion Kuala Lumpur. Customers are promised not just products of exceptional style and quality, but a shopping experience to remember.
Design Language
With the same audacity that led to ground-breaking work with astronauts and bomb disposal experts, the Swiss-Franco label is creating unique customer experiences at each of its two new boutiques in the Klang Valley. Urban energy and aesthetics meet the timeless Swiss qualities of functionality and seamless forms. The interiors reference the standards set by the Creative Studio of Bell & Ross, spearheaded by brand co-founder
Bruno Belamich, in which the essential is never compromised by the superuous. This translates to clean lines, smooth surfaces, and a monochromatic palette that allows the noble materials and watch models to do the talking.
